Super Bowl Ads – 2011 Kia Sorrento: Road Trip

2011 Kia Sorrento Road Trip Super Bowl ad

2011 Kia Sorrento Road Trip Super Bowl ad

4. Kia reminds us why road trips are so fun.

When Kia introduced the 2011 Sorrento at the 2009 LA Auto Show, we were dying to get our hands on one and take a road trip. Kia’s Super Bowl spot featuring some very unexpected traveling companions has us pining for time behind the wheel through iconic American landscapes even more.

Of course, our wild days are over. No getting tattoos sewn on in Vegas, or hot tubbing with babes other than our wives for us, we’re more family oriented now. But it turns out these party animals have a family of their own to look after, and traveling with the family is just as fun in our book.

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–by Vernon Heywood

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Super Bowl XLIV Ads – Honda Accord Crosstour

Squirrel form the Honda Accord Crosstour ad

Multi-faceted: When you lose a fight to a drunken gem cutter.

8. And here is where things start to get a little ugly. Whoops! Sorry Honda, no pun on the Crosstour’s looks intended.

The Honda Accord Crosstour was unveiled to harsh criticism for its unorthodox looks and prodigious proboscis. With looks only the deisgner’s mother could love, it only makes sense that the ad campaign for Honda’s less than attractive new vehicle feature animation displaying equally unflattering angles and shapes.

We’re not sure how a multi-faceted (literally, not figuratively) squirrel that looks like it lost a fight with a drunken gem cutter relates to why we should buy a Crosstour, but by comparison, it does make the Crosstour seem more attractive.

We’re not in love with the looks of the Crosstour, but we’re not shrinking in terror from it either and did like the vehicle when we drove it. If this is what it will take to get people to take a look, then more power to Honda. Never judge a book by its cover, the Honda Accord Crosstour deserves better consideration than it has received thus far. This commercial, however… not so much.

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–by Vernon Heywood

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Super Bowl XLIV Ads – Audi Green Police

Audi Green Police

Audi Green Police making a bust

9. Maybe we tried too hard to like Audi’s Green Police. We got into it, but the crowd actually started using derrogatory language, calling it “dumb” and “stupid.” There must not have been a treehugger in the bunch.

When we first heard Cheap Trick was reworking their classic Dream Police track for an Audi commercial our first thought was “sell out.” When we heard the new lyrics were “Green Police” we felt our suspicions were confirmed. Then Audi released a series of mock public service announcements where the Green Police were identifying ways to make the world a greener place and weren’t quite sure who to feel more sorry for, Cheap Trick for hacking up one of our favorite tunes, or Audi for desperately trying to tie the green movement in whole to the naming of the A3 TDI as Green Car of the Year.

We were wrong, and are happy to eat crow as long as there is a bottle of ketchup nearby. As much as an exhaust pipe, a spare tire and a cup holder offer no real insight in to how good a car is until you drive the completed automobile, the bits and pieces Audi has been offering us about their Super Bowl commercial gave us no real clue as to how well the ad works as a whole either.

The Cheap Trick soundtrack works. It blends so well with the action that it only adds to the pace and tone of the commercial instead of sticking out like a green thumb.  In addition, the green violation busts are hilarious. We particularly like “You picked the wrong day to mess with the eco system Plastic boy!”

Nice job Audi, and Cheap Trick. Be sure to check out all of the Audi Green Police videos. But you can see the Super Bowl ad again below.

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–by Vernon Heywood

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Super Bowl XLIV Ads – Volkswagen Punch Dub

Sluggy Patterson

Sluggy Patterson explaining how Punch Dub started

Honorable Mention: Stevie Wonder didn’t see you yesterday. At our party, nobody saw him either in this VW commercial due to a fantastic Saints scoring drive. It makes us wonder how many other great Super Bowl commercials have been swept under the celebratory rug over the years. Watch it now, it’s great.

We’ve been following Sluggy Patterson since he first appeared on the social media scene on January 27th of this year. Sluggy has been featured in a series of segments explaining the history of Punch Buggy, Slug Bug, Slug Buggy or whatever name they call it in your part of the world for the game where you are entitled to punch the person next to you for spotting a Bug. In the mockumentary, Sluggy claims to have started the game over 50 years ago, has punched over 20,000 people and has never punched his wife.

Rules you never knew about the game are revealed in the video interviews and on Sluggy’s blog, such as you get to hit someone twice for a Nevada license plate if you yell “Jackpot” and Pennsylvania plates are worth six punches, because Sluggy’s brother-in-law lives in Pittsburgh and he hates him. Most of us have only punched or been punched for passing VW Beetles. But as Volkswagen and Sluggy relaunch the classic game, they encourage us to take it to the next level by claiming all VWs are fair game, and the name of the game is Punch Dub. Just say the color and punch away. The official rules are available on the Volkswagen website and are downloadable in a .pdf format so you can take them with you on your next road trip.

The whole campaign has been a lead up to the Super Bowl ad where VW officially rechristens the game Punch Dub. The clincher in the ad is Stevie Wonder gets in on the act. We’ve included the ad and an extra video explaining how Stevie was able to play.

In the mean time, we’re gonna go stand next to the white one down the street and wait for passers by, fist at the ready. Let the game begin.

You can find Sluggy on Twitter, Facebook, YouTube, and he has his own blog.

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–by Vernon Heywood

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Super Bowl XLIV Automotive Commercials Preview

Super Bowl XLIV Logo

Super Bowl XLIV is just around the corner, and as we anxiously await the cold brews, tailgating smorgasbords, and who will be crowned champion, the one thing we don’t have to wait for is the commercials. Here at BrakingForCars.com, our favorite ads are the car related ads, and some of those Super Bowl car commercials have been released before the coin is even tossed.

Many years the ads during the Super Bowl have been more popcorn worthy than the game itself, so while we can’t always count on a great game, we can always count on great Super Bowl ads. In the past we have been treated to an Audi R8 making an offer you can’t refuse, and a suicidal GM robot, both exceeding the Super Bowl commercial bar.

Super Bowl XLIV will be no exception judging from the ads already released by Hyundai and Bridgestone… sorry Cars.com… not so much.  There’s even a terrific social media assault being driven by Volkswagen featuring “Sluggy Patterson,” the fictitious founder of the Punch Buggy game. You can follow Sluggy on Facebook and Twitter, but you’ll have to wait for the Super Bowl to see the commercial.

You can see the build up for two Bridgestone commercials right now, though. Bridgestone has released a teaser called “A Whale of a Tale.” featuring a Chevrolet Avalanche, two guys and a killer whale. The whale is loaded in the back of the Avalanche and in need of some sort of rescue. Will the heroes save the whale in time? You’ll have to watch the Super Bowl to find out, but here’s the story so far:

In another Bridgestone spot, titled “Your Tires or Your Life,” a woman driving a sports car chased by a malevolent looking SUV runs into an air wrench toting baddy. Here’s what you need to know on this one before the Super Bowl:

This commercial by Hyundai is our favorite Super Bowl car ad so far. Not only is it a car ad produced for viewing during the greatest came on the planet, but it features and pokes a little fun at arguably the greatest quarterback on the planet. What do Cheeseheads and Purple People Eaters know anyway? However, our hat is off to Brett Favre, cheese, horned or otherwise, for appearing in the commercial and being able to make fun of himself. See Favre 10 years from now in this Super Bowl ad from Hyundai:

There’s bound to be more great stuff coming. Watch for more from Sluggy Patterson; a new Audi commercial; and Danica (hubba, hubba) Patrick in another GoDaddy.com commercial. We’ll rank the top ten car related commercials after the Super Bowl and show them here. Come back and see the ones you missed and let us know if you agree which ones were best.

–by Vernon Heywood

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Toyota Suspends Sales of Eight Models

2010 Toyota Camry LE

Toyota Camry suspended from sales along with seven other models

Toyota Motor Sales (TMS), USA, Inc., located in Torrance, California, announced on January 26, 2010 that it would temporarily halt sales of eight models to address a sticking accelerator problem.

The same models are part of a recall announced January 21, 2010 involving 2.3 million Toyota vehicles for the same accelerator pedal problem.

Toyota has stated that there is the possibility that a partially depressed gas pedal may not return to idle or be slow to do so. The eight Toyota models affected are:

2009-2010 RAV4
2009-2010 Corolla
2009-2010 Matrix
2005-2010 Avalon
Certain 2007-2010 Camry
2010 Highlander
2007-2010 Tundra
2008-2010 Sequoia

Production lines will also be halted the week of February 1 while sales are suspended. Questions about the recall can be answered at the Toyota website or by calling 1-800-331-4331.

–by Vernon Heywood

Photo courtesy of Toyota

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Not Too Late To Make A New Year’s Resolution To Your Car

Car Wash

Hosing off your car can help you save cash for those delicious Ho-Hos.

January is half over, but the year is still young; have you made your New Year’s resolution yet?

Relax. No need to hide the Twinkies and double fudge brownies, and I’m not talking about hitting the gym. We both know diets don’t really work, and besides, you bought a car so you wouldn’t have to get any exercise, right?

I’m talking about a New Year’s resolution you can actually keep—one that will keep your four-wheeled friend in shape, not you. After all, your car has to haul your butt around after you pound that Super-sized Big Mac extra value meal…with the Diet Coke, so help a motorized brother out. Do something good for your car, so it will continue to do good things for you.

You know that saying, “You have to look good to feel good?” The same is true of your car. If your car doesn’t look good on the outside, you’re quickly going to let it go to pot on the inside as well. With the exterior and interior looking like a rolling garbage bin, it won’t be long before that other resolution you didn’t make—saving money—will be blown as well, as you find yourself financing your mechanics boat payment.

Here’s some tips to start your car’s year off right, saving you from walking and leaving more funds for chips and dip.

Wash it: Wash your car at least once a week. Again after a storm, road trip, or having parked under a heavily bird populated tree. Remove debris with a gentle detergent quickly before it gets a foot hold and damages the paint.

Wax it: Wax your car at least every three months, every six weeks if you have a black car or live near the ocean or other harsh environment. Keeping the paint protected with quality wax keeps the paint more resilient to bird droppings and bug splats until you can get your car washed again.

Suck it up: While you are at the carwash, remove all the candy bar wrappers, fast food bags and soda cans so they can vacuum all the cookie crumbs and bits of lettuce and grated cheese from last week’s lunch on the run out of the interior as well.

Once your car is clean and shiny, you’ll remember why you bought it in the first place and have a renewed sense of pride in your Yugo, Sprint or Pacer. I’m willing to bet your dates don’t suddenly develop whooping cough and have to cancel when you pull up in your love chariot anymore, either—at least not until they see you get out of the car now.

Car Repairs

Roadside assistance is never desirable. Take care of your car and it will take care of you.

Now that your shining ace-in-the-hole that makes you so desirable to the opposite sex is looking good again, let’s talk about keeping it operational, instead of a static museum piece.

Basic maintenance is the key to avoiding costly repair bills, leaving more money for barhopping and smoking—the other two resolutions you won’t keep this year.

Here’s what you need to do to help ensure you have enough cash on hand to slowly kill yourself in the lifestyle to which you have become accustomed:

Oil changes: They’re simple, they’re quick and they’re cheap. Keeping the life blood of your engine clean and viscous reduces engine wear; keeps things running cooler so hoses and gaskets last longer; and improves mileage. Transfusions are great for you and your car, just ask Keith Richards. Most manufacturers recommend an oil change every 7,500 to 10,000 miles. Consult your owner’s manual to see what the correct interval is for your car, see a doctor about the recommended interval for having your own oil changed.

Tire Pressure: Unlike your uncle Herb the used car salesman, having your tires full of it is a good thing—full of air or nitrogen that it is. A properly inflated tire improves fuel economy and prevents them from over-heating and blowing out when under inflated and maintains proper traction when needed when not over inflated. Many modern cars come with built in tire pressure monitoring systems which don’t do a bit of good if you ignore them. Heed the warning, and if you your vehicle isn’t equipped with one, check it manually and check it regularly—once a week or every other fill up, whichever comes first. If your tires are filled with nitrogen instead of air, make sure you only add more nitrogen; the tire valve will be fitted with a green cap to help you spot the difference.

Stick to the maintenance schedule: As you get older things like mammograms and prostate exams become increasingly more important and the same holds true for your car. Replacing fan belts and timing belts when recommended can save you a ton of cash, a towing bill, and a lot of time sitting on the shoulder counting cars. If these items fail instead of being replaced at the specified odometer reading, the results can be catastrophic, requiring the whole engine being replaced instead of just the belt in some instances. Take your car in to your favorite… ok… least hated car doc so he can stick a finger up its tail pipe and make sure everything is working properly.

Six simple things you can do to change your life for the better this year, and they don’t even involve getting on a treadmill or installing padlocks on the fridge and giving the key to your dog to swallow to slow down how often you can access the cookie dough ice cream. Besides, isn’t it embarrassing to be following Fido around with a baggie and an empty ice cream cone, anyway?

Do these things and you’ll feel like you’re driving a new set of wheels without having to shell out a monthly car payment, you’ll be saving money on fuel and repair bills, and you can go to your grave knowing you completed at least one New Year’s resolution in your life. Congratulations. Treat yourself for your accomplishment and forget the cone—make it a sundae—you deserve it.

–by Vernon Heywood

Photos courtesy of Dawn Allynn and SXC

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The Most Expensive Car In The World Stars In The Most Expensive Comedy Sketch In The World—As A Mouse.

Q: Why did the Bugatti Veyron cross the road?

A: To star on the Tonight Show with Conan O’Brien.

Not funny? There’s more to the punch line. Conan O’Brien who is winding down his stint as the Tonight Show host on NBC is having a little fun at NBC’s expense, literally. The comedian admitted in the skit that featured a Bugatti Veyron dressed as a mouse that it wasn’t funny, merely expensive. He also stated that playing the original master recording of the Rolling Stones song “Satisfaction,” offered nothing humorous to the bit either, only dollar signs. The part that’s funny to Conan, his audience, but not to the NBC execs who watched? That according to CoCo, NBC has to foot the bill for what he dubs the most expensive comedy skit in the world.

OK, that’s funny. Way to go Conan!

–by Vernon Heywood

Video from YouTube

See the bit below before NBC pulls it like they did from their website and Hulu.

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2010 Detroit Auto Show (NAIAS) – 2011 Honda CR-Z:

[singlepic id=138 w=320 h=240 float=right]2010 Detroit Auto Show (NAIAS) – 2011 Honda CR-Z: Honda unveils a production version of the hybrid powered two-seater Honda CR-Z Concept introduced in 2007. The 2011 Honda CR-Z adds a hybrid with its own identity, not one borrowed from Toyota, to the Honda lineup once again.

When Honda introduced the CR-Z (Compact Renaissance – Zero) concept at the 2007 Tokyo Motor Show, the buzz was the possibility of a next generation CRX. Hey, wasn’t 1983 the Renaissance period of our age? Yeah, not so much, check the leg warmers and fingerless gloves at the door. And while some were excited about the second coming of Mom-and-Dads-hand-me-down-hatchback-turned-street-racer, others dreaded a whole new generation of Hondas plastered with go-fast stickers and fitted with fart-can exhausts driven by spiky-haired, anime-character, wannabes. Was that a Pokémon driving that thing?

Well, we have some good news and some bad news for you. The good news is the CR-Z was finally introduced as a production model that will go on sale this summer. The two-seater hatchback will be powered by a 1.5-liter i-VTEC engine mated to the Honda Integrated Motor Assist (IMA) hybrid-electric system. Honda is introducing a three-mode drive system in the CR-Z which includes sport, economy and normal driving modes.

To get the power to the rear wheels, buyers will have the choice of a standard 6-speed manual transmission or a continuously variable transmission (CVT). The combined power plant is said to produce 122 hp at 6,000 rpm and 128 lb-ft. of torque at 1,000 to 1,500 rpm (123 lb-ft on CVT-equipped models) while delivering an estimated 36 city/38 hwy mpg in CVT equipped models and 31 city/37hwy on manually equipped models. Those mileage estimates sound good until you consider that there are larger hybrids that get better numbers like the Toyota Prius and Ford Fusion Hybrid.

Those who want the economy of the CVT, but don’t want to give up the control of being able to choose when to shift, will be glad to know the CVT equipped CR-Z comes equipped with steering wheel mounted paddle shifters. Hopefully those paddle shifters aren’t just for looks and will add enough responsiveness to the CR-Zs acceleration to make up for the good, but not great fuel economy estimates.

The Honda CR-Z comes equipped with 16×6-inch aluminum wheels with 195/55 R16 86V tires. Optional 17×7 alloy wheels with 205/45R17 84V tires are available. Anti-lock brakes with electronic brake distribution are standard.

Hondas new hybrid hatchback is available in two trim levels, the CR-Z and the CR-Z EX. Standard features on the CR-Z include Vehicle Stability Assist, an AM/FM/CD/USB audio system with six speakers, automatic climate control, power windows and door locks, and remote entry. The CR-Z EX adds, High-Intensity Discharge (HID) Headlights with Auto-On/Off, fog lights, a 360-Watt seven speaker AM/FM/CD, Bluetooth connectivity, and a leather-wrapped steering wheel. The CR-Z EX is also available with the optional Honda Satellite-Linked Navigation System with voice recognition which is not available on CR-Z models.

That’s the good news, now for the bad: That fart-can exhaust isn’t going to do you a bit of good when the CR-Z is in electric mode, so cross it off your modification list right now, Picachu.

What’s Breaking: Honda unveils a two-seater hybrid that doesn’t look like a Toyota.

Worth Braking For: Maybe, if you are looking for a cool looking two-seater hybrid and are willing to settle for less mpgs than a much larger Toyota Prius or Ford Fusion Hybrid. Not so much if you are looking to relive your ‘80s hot import fantasies. The styling is terrific; it will give Honda an unmistakable presence in the hybrid game like the 2000 Honda Insight once did. Honda needs a hybrid with an identity if its own, not one it borrowed from Toyota. This is the hybrid Honda should have built before reintroducing the new Insight.

–by Vernon Heywood

Photos Courtesy of Honda

2011 Honda CR-Z Image Gallery

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2010 Detroit Auto Show (NAIAS) – 2010 Hyundai Santa Fe

[singlepic id=243 w=320 h=240 float=right]2010 Detroit Auto Show (NAIAS) – 2010 Hyundai Santa Fe: Hyundai unveiled a refreshed Santa Fe at the press conference unveiling the new 2010 Hyundai Santa Fe. Improvements to the 2010 Hyundai Santa Fe line up consist mostly of a reworked front end, new wheels and a pair of new engines—a 2.4-L inline 4-cylinder and a 3.5-L V-6.

The sheet metal changes to the front of the Santa Fe include a new front bumper fascia with wider openings for the fog lamps and a new grille. Body molding along the side has been updated as have the taillights and rear fascia.

The 2010 Hyundai Santa Fe comes standard with the new Theta II engine, a 2.4-L inline, 4-cylinder engine with dual overhead cams (DOHC) and continuously variable valve timing (CVVT). Hyundai is very proud of this new engine and went so far as to say that “V-6 engines would go the way of the dinosaur” when they introduced it in the 2011 Hyundai Sonata at the L.A. Auto Show in December, 2009. Hyundai claims the new powertrain with 175 hp @ 6,000 rpm and 169 lb-ft @ 3,750 rpm delivers faster 0-60 times than the previous V-6 powered Santa Fe while delivering a 15-percent combined mileage increase.

For those who aren’t happy enough with an I-4 that delivers better performance than a V-6, Hyundai also offers the new Lambda II engine, a 3.5-L V-6 with CVVT that puts out more power, delivers better economy, and actually weighs less than its predecessor. The V-6 puts out 276 hp @ 6,300 rpm and delivers 248 lb-ft @ 5,000 rpm while also delivering a 15-percent combined increase in economy.

The Theta II engine will come with a standard 6-speed manual transmission in GLS models, or an optional 6-speed automatic. All other trim levels are only available with the 6-speed automatic. The 2010 Hyundai Santa Fe is available in either FWD or AWD configuration.

Other improvements in the 2010 Hyundai Santa Fe include more refined seating surfaces, improved navigation, and Bluetooth and steering wheel audio controls are now standard in all models. An economy indicator is standard on all models equipped with automatic transmissions.

The Hyundai Santa Fe competes with the Ford Escape, Nissan Rogue and Kia Sportage. Pricing has not been announced as of this article.

What’s breaking? The 2010 Hyundai Santa Fe is introduced with finessed front and rear fascias and more powerful and efficient engines.

Worth braking for? Hyundai has made a strong commitment to value and quality offering a 10-year/100,000 mile powertrain warranty, 5-year/60,000 mile fully transferable bumper to bumper warranty and five years of complimentary road side assistance. In addition Hyundai also offers Hyundai Assurance—which can allow drivers who find themselves unemployed to turn their car back in if they can no longer make the payments. This peace of mind alone makes any Hyundai worth considering. Add in the fact that Hyundai has taken a good thing—the Hyundai Santa Fe—and made it even better, it’s definitely worth stopping to take a look.

–by Vernon Heywood

Photos courtesy of Hyundai


Image Gallery of the 2010 Hyundai Santa Fe

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