Sluggy Patterson explaining how Punch Dub started
Honorable Mention: Stevie Wonder didn’t see you yesterday. At our party, nobody saw him either in this VW commercial due to a fantastic Saints scoring drive. It makes us wonder how many other great Super Bowl commercials have been swept under the celebratory rug over the years. Watch it now, it’s great.
We’ve been following Sluggy Patterson since he first appeared on the social media scene on January 27th of this year. Sluggy has been featured in a series of segments explaining the history of Punch Buggy, Slug Bug, Slug Buggy or whatever name they call it in your part of the world for the game where you are entitled to punch the person next to you for spotting a Bug. In the mockumentary, Sluggy claims to have started the game over 50 years ago, has punched over 20,000 people and has never punched his wife.
Rules you never knew about the game are revealed in the video interviews and on Sluggy’s blog, such as you get to hit someone twice for a Nevada license plate if you yell “Jackpot” and Pennsylvania plates are worth six punches, because Sluggy’s brother-in-law lives in Pittsburgh and he hates him. Most of us have only punched or been punched for passing VW Beetles. But as Volkswagen and Sluggy relaunch the classic game, they encourage us to take it to the next level by claiming all VWs are fair game, and the name of the game is Punch Dub. Just say the color and punch away. The official rules are available on the Volkswagen website and are downloadable in a .pdf format so you can take them with you on your next road trip.
The whole campaign has been a lead up to the Super Bowl ad where VW officially rechristens the game Punch Dub. The clincher in the ad is Stevie Wonder gets in on the act. We’ve included the ad and an extra video explaining how Stevie was able to play.
In the mean time, we’re gonna go stand next to the white one down the street and wait for passers by, fist at the ready. Let the game begin.
You can find Sluggy on Twitter, Facebook, YouTube, and he has his own blog.
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