[singlepic id=2087 w=320 h=240 float=right]We have not been impressed by the “Mommy/Daddy Like” ad campaign Toyota has embarked upon to pitch the new 2011 Toyota Sienna, and have actually found it to be somewhere between forgetful and slightly annoying.
However, recently a viral music video of Mr. and Ms. Whitebread Middle-America rapping the coolness of the Toyota “Swagger Wagon” has been making the rounds, and we have to say we find it quite entertaining. After all, what’s not funny about white people rapping and posing like they’re from the hood?
What we also find humorous, though, is several people we’ve shown the video to, didn’t catch which vehicle the ad was pimping. So it got us to thinking: Is it helping get the word out about the Toyota Sienna? We’re not so sure. We think the humor of the mackin’ family overshadows the product message, and when we searched for “Swagger Wagon” on YouTube, we were even given the “Honda Swagger Wagon” as a related search choice. Apparently, people know it’s a minivan, and it appears they even know it’s a Japanese minivan, but it seems quite a few of them don’t know it’s a Toyota minivan, and we’re willing to bet, they don’t know it’s called Sienna.
Here’s the video, so you can judge for yourself—is the message lost in the humor? Take the poll after the video and let us know what you think.